Conversion copywriting is any business’s best friend. Good conversion copy, well, converts: It is persuasive, clever, and irresistible. However, writing effective conversion copy is no easy task. Thankfully, this conversion copy 101 blog contains 4 fool-proof tips for crafting persuasive words your customers won’t be able to resist.
1. Use Customer-Friendly Language
One of the biggest mistakes beginner conversion copywriters make is writing what they think sounds interesting or fancy without considering what type of language the target customer uses. However, using language that appeals to the customer is a key component of conversion copywriting. Ask yourself questions like, “Is my ideal customer more casual or formal?” and “Does my target audience prefer funny or serious content?” Once you answer these questions, you’ll be able to choose a vocabulary and tone that resonate more with your buyers.
2. Focus on Benefits and Pain Points
Knowing what benefits your ideal customers are seeking from your product and what pain points they are trying to resolve is another important component of conversion copywriting. A lot of copywriters get caught up in a sales mindset and start expounding on their product’s cool features and amazing design. Good conversion copywriters, though, spotlight the benefits rather than the features of a product. Customers want to know that a product can meet their specific needs before finding out how. In other words, put the “how” after the “why” when writing conversion copy. Tell customers why they need your product (because it fixes a paint point), then tell them how your product works (through all the amazing features).
3. Prioritize Design
Your copy can be customer and benefit oriented and still fail to convert if it is hard to read or ascetically unappealing. If you want your copy to convert, prioritize the layout and design of your copy. Things like overly small text and hard-to-read font make for poorly converting copy. Additionally, try adding appealing visuals to go along with your text. Buyers process visuals faster than text, making these tools a valuable complement to your conversion copy.
4. Master Calls-to-Action
A strong call-to-action (CTA) is the final touch your conversion copy needs. Once you draw your customer in using their language and focusing on benefits, you need to convince them to take action. Good CTAs start with a verb (like buy, download, try, etc.) and stand out from the rest of your copy. You can also add numbers (statistics or discount percentages) to strengthen your CTA. Additionally, creating a sense of urgency by using phrases like “for a limited time” or “before this product runs out” can make for a high-converting CTA.
The Bottom Line
Writing conversion copy requires in-depth knowledge of your target audience and an understanding of basic marketing elements like CTAs and design. If you’re feeling overwhelmed by the writing process, USA Link System can help. Contact us today for assistance.