Boosting your social media engagement isn’t impossible if you know a few super secrets – kidding, not secrets – tricks of the trade. We as humans often tend to make things harder than they actually need to be. Below are 7 of our favorite social media hacks that you can start implementing right away. Try one, try them all, but whatever you do, don’t give up! Your audience is out there.
Engage Back with Those Engaging with Your Content
While the number of followers on your social media pages may be in the thousands, the reality is not all of those people actually interact and engage with your content. To boost engagement on social media platforms, interact with the segment of your audience that is engaging with your content. Consider your social media platform as a vehicle for you to directly communicate with each individual in your audience that reaches out in some way. This will make people feel seen, heard, and appreciated, and they’ll keep coming back for more.
Know Your Audience
This is the most important factor for any marketing strategy, including social media marketing. Knowing your audience means you should:
- Understand where their interests lie
- What age groups do they fall under
- Their demographic details
- Their shopping or content consumption trends
- Their preferred social media platform and forms of content
And more! All of these pieces of information can help you determine the best approach to getting through to your audience and seeing a boost in both engagement and revenue.
Always Bring Value
What does your social media content offer that’s different from others? What value do you bring to the table? Why should people engage and interact with your content? These questions need to be answered while you are designing your social media content strategy. Incorporate social issues, bring up important ideas and discussions and engage in healthy conversation for a helpful exchange of ideas and information.
Test New Topics for Three Months
Innovation is essential for the fast-paced world of social media. However, you can’t keep recycling the same few topics of conversation and content throughout the year. Test new ideas and topics every once in a while and see how they perform and what effect they have on your social media engagement. Starting small and getting a feel for audience reaction can be smart as a social media strategy.
Adapt to Trends but Stay on Brand
Riding a hot trend is the ultimate of social media hacks. Thankfully, new trends rise almost daily, whether that’s on Twitter, Instagram, or TikTok. Granted, as a brand, you use certain themes and concepts in your content and you should stick to those to maintain your unique identity. However, adapting to changing trends is key to both survival and thriving in today’s business industry. So get creative in connecting ways you can incorporate recent trends into your brand image and theme, without compromising what makes your brand special and different.
Expand Beyond Socials to Email and SMS
While it’s true that social media is important for business marketing these days, that doesn’t mean you should forget or overlook other avenues of marketing. You can use email, SMS, and even the tried and true avenue of direct mail. All of these can help increase exposure to your business or help increase exposure to your social media platforms to help build your audience. There’s always more than one way to do something well and when you can combine a few of them, your reach and success dramatically rise.
Team Up with Our Experts Here at ULS
Not to toot our own horn or anything – definitely tooting – if these social media marketing hacks aren’t enough for you and you need the help of professionals to help improve your social media engagement, consider teaming up with our experts here at ULS. We’ve got skilled team members that understand the value of social media marketing and how to make it work for you. Book a free consult today and let’s chat!