Branding is everything from design to customer experience and mission. All of these elements need to be consistent, calculated, and strategic to reach your ideal customer and land the sale.
Why Your Branding Should Be Airtight
Your business’ branding is its face, personality, and way of connecting with potential customers. Poor branding can dilute or negate your marketing efforts, or even make or break a sale.
Poor design, visual or otherwise, can affect how customers feel about your business.
Logos and Visual Branding
Your logo and supporting visual elements such as brand colors make up your brand’s appearance and first impressions. Details as simple as using a serif vs san serif font, or choosing a particular color, can cause leads to make judgments about your brand.
Your visual branding could be top-notch, but does it fit within your website? Are the colors, fonts, and images working well together to send the right message? All of these details matter.
How to Fix It
Hire a professional brand identity team to make sure your logo and other visual design elements portray the right message and work well with your website design.
Poor User Experience
Just like a poorly designed website can turn off potential customers, so can customer interactions in all areas of business.
Brand Voice Inconsistency
Customers are looking to buy from a trustworthy, reliable, and consistent brand. If your messaging on different platforms is inconsistent or your mission statement is unclear, this can be a red flag for potential customers.
If your website is outdated, difficult to navigate, or leaves customers frustrated finding what they’re looking for, there’s a good chance they will click away to another site—your competitor’s.
Inconsistent Customer Support
Long wait times for customer service, lack of automated support options (or options that are too automated), or inconsistent quality of support between customer service agents can frustrate customers.
How to Fix It
Everything comes down to your brand’s messaging and customer experience. Focus your efforts where it matters and make sure there is consistency across all channels.
Work smarter, not harder! Planning, strategizing, and having a razor-sharp focus will allow you to reach the right customers.
The most successful businesses have a niche, a category, or something special about the offerings that set them apart from the others. The trick is niching down enough to be unique, but not too much that your audience is too small.
Too Much (or Not Enough) Segmentation
Are your ads being served and your emails being sent to too narrow (or too broad) of an audience? Make sure you are targeting your audience carefully, so they receive the right messaging.
How to Fix It
Do thorough market research and determine your ideal customer’s qualities, demographics, interests, and spending habits and make sure your marketing and communications align with this.
We’re here to help you identify your brand’s weak spots and deliver an all-in-one solution. Reach out today!