Every business not only needs a digital presence nowadays, but an airtight marketing plan to bring customers to their platforms. One of the best forms of advertising is an optimized website, so Google presents your business as an expert in your field and the benefits of long-term organic traffic. SEO requires some work upfront, then regular maintenance.
What is SEO?
SEO, or search engine optimization, is the practice of developing your website and its content with user experience in mind through intuitive web design and navigation, accessibility, and key wording in the written content. Done correctly, these techniques will exponentially increase the chances of Google displaying your website on the first page of the SERPs, or search engine results in pages when customers are searching for the products or services your business provides.
SEO is a Long Game
SEO is all about anticipating your customers’ needs through market research and designing your website content to provide solutions to their problems. Each word on your website and blog content, if applicable, should be intentional. Developing this plan involves thorough research and trials, and it can take Google several months to begin rewarding a new site, but the long-term benefits of consistent, organic traffic are well worth the upfront effort.
Keeping Up with the Algorithm
Ongoing organic traffic from SEO may sound too good to be true. While SEO is a powerful tool and can bring in traffic for years to come, it does require some ongoing maintenance and is not necessarily “set it and forget it”. If you notice your page rankings are slipping, or your traffic begins to plateau, it may be time for a tune-up. Google regularly changes its algorithm, and a page that the SERPs once touted as the ultimate expert opinion may slowly fade to page 2. Keeping up with the algorithm changes and implementing changes to your website on a regular basis is a time-consuming process when you’re running a business.
Many successful businesses opt to outsource this task to marketing experts in the form of ongoing SEO services, such as a monthly SEO plan, so they can focus on growing their business.
Changing Trends and Best Practices
In addition to algorithm changes, website best practices and search trends are regularly changing. If your content looks or sounds dated, or you’re not keeping up with new accessibility and user experience best practices, Google may no longer favor your website. Keeping up with the trends can be a full-time job! Here at USA Link System, our finger is always on the pulse of digital marketing trends, and we help businesses stay ahead of the curve with digital tune-ups and monthly SEO packages, so your organic traffic keeps flowing.
Reclaim Your Time (and an ROI)
If you’ve been feeling the time crunch while growing your business and are unsure which tasks to prioritize, it can be helpful to use a tool like a priority matrix. This method of planning involves ranking your tasks by importance (in terms of ROI and long-term goals) cross-referencing them with the amount of time and effort they require to complete. This can help you identify the critical tasks, and shine a light on which areas to eliminate—the high-effort, low-impact tasks. Many business owners find that outsourcing the high-effort, high-impact tasks such as marketing and SEO on a monthly basis frees up their time (and comes with a nice ROI!) so they can focus on customer interaction and growing the business.
Ready to get started?
At USA Link System, we provide monthly SEO plans and several other digital marketing packages for businesses in all stages. Get in touch today, and we’ll find a plan that works best for your business!