There’s no doubt that a well-designed ecommerce website is like an efficient, well-oiled machine.
Put simply, it does it’s job,and not to mention, looks good doing it! But where do you even start when you’re ready to jazz up your site?
Enlist Help from a Website Redesign Company
Talk with a professional and see how they might help you improve your site. Even if you’re not ready to enlist help for your redesign, you can still glean some great tips and information from them and use those tips to improve your site yourself. Below are some of our favorites.
Nowadays, a website with product photos is nothing new. Additionally, while pictures offer a flat and somewhat 2D view of your products, videos offer detailed, multi-dimensional views.
However, videos do have to be used ‘just right’. Videos that are too long can be tedious to watch. Plus, if your video requires your users to hit play to view it, most people will ignore it entirely.
So, when redesigning your ecommerce website, you’ll want to use video in such a way that people watch them, but ensure they’re short enough that your customers don’t get annoyed and move on.
Use Bigger Product Images
No, this isn’t just to help the old-timers view your products online! Although to be fair, that wouldn’t hurt.
Really though, bigger is just better. People like to really see what they’re getting when they buy something online, and what better way to see it clearly than large and in charge product images?
Include Easy-to-Use Filters
Remember that when redesigning your website, your main goal should be to make it as user-friendly as possible.
It’s a great idea to incorporate filters into your design and even more importantly, make them easy to use.
This is especially helpful if you have a lot of products in different categories.
No Excess Content
The purpose of the homepage of your website is to give users an introduction to your brand, and the products and services you offer.
It also sometimes includes testimonials, as well as links to social media pages and more.
While it’s understandable that you want to showcase your brand to your customers on your main page, if your content is too long and/or text heavy, many people will lose interest.
Too much content on any single page can make it confusing and difficult to navigate, which means users simply click away.
Allow Payment Wallet Options
Payment wallets can make your products and services easier to buy for many people.
Payment methods like PayPal are more convenient than other more standard payment options like credit cards. Who has the time or the inclination to put their credit info in every time they want to place an order?
Not offering different payment options is like shooting yourself in the foot––extremely painful!
Make Navigation Easy
Like filters, navigation should be simple and clear. Users prefer websites and webpages that make it easy to search and find what they want.
You might have the best products on the market, but if your website makes it impossibly difficult to find what someone is looking for, your business won’t work.
Nutshell? Make your ecommerce website as user-friendly and easy to navigate as you possibly can!
Remember, Design Trends Change
At the end of the day, a successful ecommerce means a site that does it’s job. Design trends may change–-and often do––but nail the basics, and your business will do very well!