A Beginner’s Guide to Facebook Ads for Business Owners

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A Beginner’s Guide to Facebook Ads for Business Owners

Social | May 27, 2021

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For businesses, Facebook Ads can provide valuable results that boost online presence, drive website traffic, and increase reach to potential clients.

Facebook is one of the most advantageous places for advertisements. With over one billion active users every day, the platform has made a name for itself as the world’s largest social network.

With the abundance of data collected by this social network, it’s a great way to reach out to potential clients and grow your brand’s online presence.

If you’re not already advertising your business on Facebook, there is no better time than now. Here’s everything you need to know about its advertising model.

Facebook ad campaign structure

Facebook Ad Campaign Structure

The elements of a Facebook ad structure divides into three levels:

  • Campaign - here, you set the advertising objective;
  • Ad sets - next, you define your targeting strategy, which includes your budget and schedule;
  • Individual ads - finally, you design the ads themselves and choose the combination of images and videos.

Now that we're through here, let’s dig deeper into what is the best campaign objective for Facebook ads.

Facebook ad objective

Facebook Ad Objectives

Facebook offers a whopping total of 10 different objectives for your ads. All of these objectives produce valuable social media and website results for brands.

Facebook Ad objectives include

  • Clicks to website
  • Website conversions
  • Page post engagement
  • Page likes
  • App installs
  • App engagement
  • Local awareness
  • Event responses
  • Offer claims
  • Video views

While it may seem like a lot of options for just a single ad, choosing the right objective is easy when you know what you want to get out of your business’s Facebook ad campaign.

show your Facebook ads

How to Show Your Facebook Ads

Most of the objectives provide different options for how you’d like to present your advertisement. This allows brands to personalize what they want to display in order to effectively engage users.

Some objectives have the same ad subtypes, while others are more unique. Either way, they can all be used to promote your business.

Facebook Ad subtypes would be

  • Facebook links 
  • Instagram links
  • Conversion links
  • Facebook carousel
  • Photos
  • Text
  • Videos
  • Page likes
  • Apps

Placing Facebook Ads

Facebook offers four different locations for ad placements, though not all ads can be used in every location. Proper placement is really what makes for a good ad.

The locations are as follows:

  • Mobile news feed
  • Desktop news feed
  • Facebook’s right column
  • Instagram

All of these Facebook ad locations have different requirements and specifications in regards to ad format, so it’s important that your brand’s social media strategy takes this into consideration. You want to be confident that you’re reaching out to the right potential customers and audience.

pay for Facebook ads

How to Pay for Facebook Ads

This is one of the crucial fundamentals business owners must know about before beginning their ad campaigns.

Facebook’s ad system operates similarly to that of Google’s PPC system, meaning an auction-like format. The key difference is that Facebook’s bidding system is automatic, which means that customization is limited in comparison to that of Google.

The process is actually quite simple:

  • Create an ad
  • Set a budget
  • Follow a posting schedule

Once this process is complete, FB will bid your business’s ads against others that are targeting the same audience you are.

The Facebook bid strategy is very straightforward: You only pay for what’s within your brand’s budget limit, and you’re allowed to change, pause, or end your ad campaign at any time.

It’s also important to remember that FB operates so that you won’t be charged every time a user clicks on one of your ads. Instead, you’ll only be billed for the total you’ve spent on ads whenever you hit your budget limit.

If that limit is never met, then you will be billed on a monthly basis, meaning you can be charged for multiple ad campaigns at once while still actively running others at the same time.

Facebook Ads help brands reach new customers, grow their online presence, and boost website traffic. If you’re not using them for your business yet, the time to start is now!

Want to start using Facebook Ads but don’t know where to start? Let us help you! Our social media marketing experts can create a personalized strategy for your business. Let’s talk!

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