Holidays are a great time to run promotions when you’re a small business, and offering St. Patrick’s Day sales and promotions is no different.
A lot of people love to get out and enjoy themselves on St. Patrick’s Day, so it only makes sense to cater to them! Below are some of our favorite tips for maximizing your marketing efforts.
Make the Most of Social Media
Remember, we’re in the age of technology. With the growth of social media, promotional marketing is easier now more than ever.
For St. Patrick’s Day, use all available social media platforms your business is on to boost your St. Patty’s Day collections and events as much as possible.
To lure in your audience, you can organize contests and other engaging activities, and also get a little help from user-generated content.
Try posting themed content and use the color green to signify its relevance to St. Patrick’s Day. You can also change up your website’s brand coloring to match the St. Patty’s Day theme.
Use Window & In-Store Displays
Depending on the type of business you run, you can bust out the green décor items and go to town with them in your store or office.
Use your windows to display any and all products that match with the fun, green theme of St. Patrick’s Day.
Create little nooks and corners inside the store and use display shelves and mannequins to showcase your best offerings.
Design Special St. Patrick’s Day Collections
One great tip retail brands looking to boost sales during St. Patrick’s day celebrations is to design special products and collections for the occasion.
Clothing items and accessories adorned with funny slogans and designs, with a green theme, are often the most sold products on St. Patrick’s Day.
Offer both outlandish and subtle items to ensure everyone can find something they like. You can also give customers a chance to get their items personalized, if you have the right products for it.
Regardless of the type of products you sell, it can also be a great idea to sell small St. Patrick’s trinkets, like maps, mugs, and signage.
Even the most somber and subtle people like to get something to show for it when they take part in St. Patrick’s Day celebrations.
It might sound repetitive, but St. Patrick’s day is the perfect time to go green in every aspect. The tradition of wearing green on St. Patrick’s day is as old as the tradition of celebrating the holiday itself.
Encourage green outfits for in-store staff, and add some green accessories throughout the store. If you sell ‘green’ and environmentally-friendly items, make a play on the green theme and promote those, too.
You can even make a special St. Patrick’s Day display in a corner of your shop if you’re not keen on going overboard, but still want to offer a nod to good old St. Patty.
Create a St. Patrick’s Day Giveaway
St. Patrick’s Day is the best time to put the ‘luck of the Irish’ to the test. To increase audience engagement and boost sales, use St. Patrick’s Day as an excuse to offer special giveaways to ‘lucky’ winners.
If offering discounts or promos is more your speed and you want to spread around the luck, you could also create special offers for people who subscribe to your newsletter, buy a particular item, etc.
To incentivize even more people, try offering discounts on some of your best selling products for everyone. You don’t even have to run St. Patrick’s Day ads, because the discounts do the selling for you!
Have Fun, Whatever You Do!
Ultimately, have a blast with whatever you choose to do to participate in the St. Patrick’s Day hubbub. If your business and staff are having fun, even if it’s silly fun, that’s appealing to potential customers and visitors.
When your business is relatable, your business, products, and services are infinitely more attractive to potential customers.