Going viral on social media can almost seem like the unicorn you’re forever chasing. What’s a brand gotta do to create something so sticky?
While there’s no tried-and-true formula, there are a few things you can do to increase your odds of your next video becoming infectious, in the good way.
Tweak your TikTok business model to focus on these things, and you might surprise yourself with your results!
Create a Great Profile
The first tip to going viral on TikTok––maybe even overnight––is to have a strategic and carefully designed brand profile.
Consider your profile page like your brand’s business card. It tells visitors about the quality of your brand, as well as the type of service and content they can expect.
Make sure the content you show them aligns with your brand image and messaging. Your profile bio should give a little introduction about your brand, and be supported by your profile picture.
Know Your Audience
The next tip is to determine and identify your target audience. When you know the people you are trying to reach and influence, it makes content creation a bit more straightforward.
Depending on the type of brand you are and what kind of products and services you offer, you can determine the age range, gender, locality, etc., of your target audience, and design your content with those people in mind.
Hack the Algorithm
Calm down, not like hack, hack. However, the TikTok algorithm works by showing people more of what they like.
For example, if a user interacts most with a video showing food, they will be shown more videos that show things related to food.
The For You Page on TikTok works using a recommendation system algorithm, and shows every user curated content, chosen for their entertainment.
It’s almost a little freaky if you think about it too much! These curated videos are chosen based on three factors.
• The first is user interest, which is basically the amount of time a user gives to a video, whether they watch the full video or scroll on halfway through.
• The second thing is user engagement, which is determined by user interactions such as likes, comments, shares, etc.
• The third factor is content creation, dependent entirely upon the creator and the hashtags, sounds, and edits they use for their videos.
Keep Up with TikTok Trends
TikTok trends change all the time; every new trend comes with an associated sound or edit style. If you want to boost the performance of your content, it’s best to keep an eye on the latest TikTok trends and use them to your advantage.
An effective TikTok revenue model absolutely must pay attention to this and include any viral sounds and songs that are popular, as well as use trending edits and video styles in upcoming content to make sure it plays nice with the TikTok algorithm.
Engage in Challenges
The key to going viral on TikTok is creating content that keeps your audience hooked. For this, you need to add a lure. Yep, good old fishing analogies!
Find ways to engage with your audience through the video comments and shares. You can also engage and take part in trending challenges to increase content exposure and engage with your target audience.
Simply put, hashtags are the way your content becomes visible to the TikTok algorithm. They tell the algorithm what your content is about, so it can show it to people who might be interested.
Not only should you add hashtags that are relevant to your content, but you should also include some trending hashtags that might help increase exposure due to their current popularity.
Is a TikTok Business Model Right for You?
Only you can decide that. It’s certainly a platform worth experimenting on, especially if you have the time or resources to commit to it. There are many brands using it very successfully, so why not be one of them?