Tips to Knock Your B2B Referral Program Out of the Park

Read Our Latest Blog

Tips to Knock Your B2B Referral Program Out of the Park

Industry | Jan 21, 2022

  • 0
  • 0
  • 3 minutes read

Thinking of starting a B2B referral program? Good for you! It’s a great marketing strategy that can benefit your business in many ways, including growing your bottom line.

There are lots of B2B referral program ideas to run with, but ultimately make sure you’re choosing or creating a model that’s right for your business. Below are some of our best tips to help you do just that.


Determine Your Target Audience

The most important thing when designing and implementing a B2B referral program is to know your target audience.

In this case, your target audience is businesses who are most likely to give you a referral.

Cold hard cash is really the language many businesses speak when participating in a referral program.

While customers might be content with rewards, businesses often want to see the money. So keep that in mind as you design your program.


Keep It Simple

Your business-to-business referral program should be as easy to understand as possible.

When designing your program, keep in mind these two words: referral and reward. Again, cash in hand is more attractive than, say, a point reward system.

Use as few words as possible to explain what you offer and why they should choose to partner with you. You can even use pictures.

Just don’t waste anyone’s time. Everyone is busy, and brevity is truly a lost art sometimes!


Talk About It and Promote It

One of the best tips for making a B2B referral program perform well is to simply talk about it.

Word of mouth can get you a lot farther than you might think. Mention your program to every client, display it on the main page of your website, and include references to it in your subscription emails, along with links.

After all, who can participate in something they know nothing about?


Incentivize Your Referrers

As mentioned, the two main keywords for a B2B referral program are referral and reward.

Once you have determined your target audience––your referrers––you’ll need to incentivize and motivate them to take part in your program.

Though cash rewards are king, you could also experiment with offering discounts, free products or services, and other perks relevant to your brand.

referral program

Handle Referred Leads Properly

While getting referred leads is exciting, once you’ve gotten some, it is imperative that you handle them properly.

When designing your B2B referral program, don’t forget to make sure your customer service team is ready and able to handle the new inflow and follow up with potential new customers.

Proper collaboration between your sales, marketing, and customer support teams is key!


Direct Referred Leads to Your Best Content

One final tip is to provide potential customers or referred leads all the resources they need to make a positive decision.

Ensure your website showcases your best content and directs them to any helpful case studies, guides, and relevant blogs.

Is a B2B Referral Marketing Program Right for You?

Only you can make that call! If your business is still small and fairly new, it might be better to wait until you’ve seen some growth. Or you might decide that a B2B referral program is your best path to growth.

Every business is different, so do your due diligence, research your options, and then decide on your best path forward.

Default banner - Free Consultation

Leave a Comment

Comments (0)

Our Most Recent Blogs

How To Use a StoryBrand Framework To Market Your Website

How To Use a StoryBrand Framework To Market Your Website

Sep 20, 2021
What Is An Audience Profile In Social Media And How To Build It

What Is An Audience Profile In Social Media And How To Build It

Sep 14, 2021
How To Use Blogger Outreach To Build Backlinks

How To Use Blogger Outreach To Build Backlinks

Sep 13, 2021
Key Influences For Marketing Campaign Goals

Key Influences For Marketing Campaign Goals

Jul 19, 2021


Promo banner with screenshot of the website and text

We understand small business struggles. We offer a variety of different packages.

Jul 17, 2023
the video with people working in office statistics of the company and its case studies

Why Choose USA Link System? Let Us Show You!

May 19, 2023
Why Your Brand Needs an SEO Package from USA Link System

Why Your Brand Needs an SEO Package from USA Link System

Feb 28, 2023

Scan this QR Code to access.

Use your phone camera to scan our QR code to schedule your free marketing consultation!

Get FREE marketing consultation for your business.

Book Now!
qr-code mobile
chat icon