Your business may be small, but that doesn’t mean your brand shouldn’t also have an app! App building can seem quite daunting, especially if you don’t know where to start.
Should Your Business Build an App?
There’s no doubt that application development would be a significant investment for any sized brand, but such an investment comes with major benefits!
Create Continuous Connection
Mobile app development offers your customers a branded experience on the go without being tethered to other applications, hosts, or web browsers 24/7. Plus, it gives users an exclusive, mobile-friendly experience that’s more professional and cohesive than loading page after page of a website.
Increase Engagement, Decrease Marketing Budget
By creating your own little world on a customer’s device, application development gives your brand an edge because if a user likes your brand enough to download what you offer, they’re likely to engage with it often, especially when paired with aptly timed push notifications and other reminder elements that aren’t as effective on a website (especially because those tools usually end up more like intrusive pop-ups instead of friendly reminders).
Build Brand Trust
Much like creating anything else in the digital world, every component you can add to your online presence gives you another layer of social proof since you can be found in various marketplaces with consistent branding. Offering another access point is the next step in brand validity and shows customers you’re invested in your brand, as they should be too!
Can You Afford Not to Build an App?
Of course, your business can function just fine without an app, but adding that extra element can give your brand a much-needed edge in today. This initial investment, especially made easy with the experts at USA Link System, can end up paying for itself, especially when you pair it with our whole suite of BPO services!
Cost Breakdown (Without ULS)
Various sources all around the world wide web will tell you the price range for developing an app anywhere from $5000 - $150,000! Why is there such a wide range? And more importantly, what kind of end result should you expect for each tier of pricing?
Native App vs. Web App Bracket Pricing
The benefits listed above relate to native apps, or applications users download to their devices from their device’s relevant app store (be it iOS or Android), while web apps are, as the name suggests, accessed via the internet through bookmarks or shortcuts that can be similarly saved to phone home screens. If you’re on the fence about application development in the first place or want to beta test offering an app to your audiences, starting small with a $5K-$15K build of a web app would likely be a good compromise. Plus, you can always scale up once you see the kind of traction you get from your initial offering.
When Did “Basic” Become a Bad Thing?
Once you’re ready for a standalone app, it’s crucial to know exactly what you want, need, and expect from your buildout to make sure you get the most for your money without breaking the bank. The pricing range jumps to $15K-$150K at this stage, and much of that pricing comes from needing native-specific benefits like the ability to request access to user data (like contacts, calendars, or their camera) or better user experience that web applications can’t quite match. Determine exactly what you need by working with an agency instead of trying to find the right internal team or band of freelancers that can drain your resources before you reach your final product!
How Much Does It Cost to Build an App in 2023?
While obviously, application development pricing varies based on the complexity of the project and the number of people and departments involved, choosing the right mobile app development company is crucial to making the most of this investment.
Why Work With ULS Instead
Working with an agency like USA Link System means getting comprehensive advice and planning before any work starts so you can rest assured that your finished product is exactly what you asked for and even more!
Plus, the team at ULS does more than build apps. With a whole suite of service options from SEO to social media, from ad campaigns to influencers, plus websites and branding, the better question is what doesn’t ULS do?
A Little More About How We Work
With so many experts all in one place, we pride ourselves in offering creatively comprehensive solutions to any digital problem, big or small. As a small business, we know the value of getting the most for your money. That’s why we offer pre-packaged services and a la carte options so you only pay for what you need. However, we’re also the sort of agency dedicated to seeing brands grow, which is why all of our packages are built with scaling in mind!
Ready to Get Started?
Dive into application development with our experts! We’ll be happy to help build you the program of your dreams to get you a higher ROI than ever! Contact us today for your free consultation to get all the details!
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